Nielsen Irish Consumer Market Trends For 2009

Nielsen released an analysis of the Irish Consumer Market for 2009 today. You can read the press release here on

Nielsen BookScan measured a total of €156.5m in value sales with a total of 14.6m units (volume) sold in the Irish Consumer Market down 5.4% in value but up 4.4% in volume year on year. Best selling titles include Sebastian Barry’s The Secret Scripture which, sold 74,233 units pipping Dan Brown’s The Lost Symbol to the post by just over 4,000 copies. Stephenie Meyer’s continued success is reflected in the Irish charts with titles from the Twilight series taking positions 3 and 4 followed by The Girl with the Dragon Tattoo, by Stieg Larsson.

Some not too surprising news is that Hachette Group (including Hodder Grp, Headline Grp, Little Brown, Hachette Ireland, Orion and Octopus) is the biggest publisher in Ireland, followed by Random House (including Transworld, Transworld Ireland) and then Penguin (including Penguin Ireland, DK & Rough Guides).

Interestingly, Fiction and Non-Fiction sales were down, though Current Affairs was up a phenomenal 210% (driven according to the release by Fintan O’Toole, Shane Ross and their peers) and Sports did well. As it has for the last number of years, children’s books did well:

Children’s book sales have had a remarkable year due to the buoyant effect of Stephenie Meyer. Value sales have shown an increase of 6.1% on 2008. It looks like J.K. Rowling’s popularity has been replaced by keen interest in anything by Stephenie Meyer.