Penguin Ireland Sold 100 ebooks in 2009
Speaking at the Irish Branch Conference of the Booksellers Association in the Hilton Hotel, Dublin, Saturday, McLoughlin said that so far in 2010 Penguin Ireland had sold over 1000 ebooks and he expected that sales would increase over time.
McLoughlin also said that Penguin as a whole expect digital sales to reach a minimum of 15% of all sales over the next five years.
In a wide ranging speech McLoughlin said that change would come to Ireland and that Publishers ‘can’t wait another year or two, because everything is changing so fast’. He finished his speech with the thought that this Autumn would see the ‘first digital Christmas, the question is how big is it going to be?’
McLoughlin’s speech came just a few days before the launch of the Apple iPad which many commentators expect to bring even greater change to book publishing. Penguin Ireland recently overtook Gill & Macmillan to become Ireland’s largest trade publisher, although Gill & Macmillan remains larger when educational publishing is counted.