IMPAC Win Boosts Gerbrand Bakker's Sales

The Twin, Gerbrand BakkerThe IMPAC Dublin Literary Award win for Gerbrand Bakker‘s The Twin has catapulted the book into the Irish top ten this week with just under 1,500 units sold in the week ending 26th June 2010.

According to Nielsen Bookscan, the organisation that collectes data on book sales in Ireland, sales for the year to date now stand at 3,142 units and have generated €27.276.72 at the till, giving an average selling price of €8.68.

The news provides evidence of IMPAC’s success in promoting the sale of books and comes on the back of several significant media appearances by Bakker following the win.

Bakker beat off competition from seven other writers, including Irish author Joseph O’Neill, to win the award.