Briefly Noted | What shops have to do when their products go digital – The Irish Times – Sat, Jan 08, 2011
Murphy points to record shops like Mono in Glasgow and Tower in Dublin as examples of innovative retail behaviour. “There’s something more for the customer than just buying a CD or record, like more room for browsing or a cafe. There’s probably a bigger profit margin in selling a mug of coffee than a CD,” he says.
By contrast HMV has just not been innovative, Murphy says. “In many ways the customers are more advanced than the shops.”
Purcell agrees that updating its offering is key for any shop, but he says it is difficult in the current environment. “It will be tough to be innovative in a retailing environment where customers are not being flaithiulach with the cash,” he says. “But as good book shops innovate and attract more customers, the shops that don’t do that are the ones that will fail.”