Briefly Noted | Book piracy: Less DRM, more data – O'Reilly Radar
Data that we collected for the titles O’Reilly put out showed a net lift in sales for books that had been pirated. So, it actually spurred, not hurt, sales. But we were only looking at O’Reilly and Thomas Nelson. The results are not emblematic of publishing overall. It could be more conservative, it could be less conservative. We just don’t have enough data. I’ve tried to get other publishers to join in, but it really hasn’t been a successful mission. Even at a low- or no-cost offer, publishers seem reluctant to collect the data required to reveal the true impact of book piracy.