Irish Top Ten Week Ending 19/03/2011

After two weeks of non-fiction being shifted out of the top ten, this week sees the return of some well-known names and the arrival of a new one.

Powered by Eason’s selling it for just 9.99, Rachel Allen’s Entertaining At Home enters the top ten. Compared with the remarkable sales for her 2009 title, HomeCooking, which proved to be one of the top titles of that year, Entertaining At Home has been somewhat disappointing in Ireland. The fact that the selling price is what is driving sales is not very encouraging for either the author OR the publisher, especially given how successful Jamie Oliver’s Jamie’s 30 Minute Meals was and the very low-level of discounting that title saw.

Even with the reappearance of non-fiction titles, the strength of fiction is impressive again this week with Patricia Scanlan’s Love and Marriage leading the field with a huge 2,058 sales and Marian Keyes’The Brightest Star In The Sky, Emma Donoghue’s Room and David Nicholls’ One Day all making the top ten with solid figures. What’s more, after just missing out on the top ten last week Ghost Light, Joseph O’Connor’s novel newly released in paperback makes a return to the top ten.

The strength of the fiction and the return of several non-fiction titles also changes the author make up of the top ten so that Irish authors are now dominant a strange week when Irish authors do so well but not a single one of them published by an Irish owned publisher.

Only one of the World Book Day titles. Dr Suess On The Loose, is still in the top ten.

1: Love and Marriage, Patricia Scanlan, 2,058
2: The Brightest Star in the Sky, Marian Keyes, 1,020
3: Entertaining at Home, Rachel Allen, 905
4: Room, Emma Donoghue, 791
5: One Day, David Nicholls, 746
6: Dr Seuss on the Loose, Dr. Suess, 703
7: The Feel Good Factor, Patrick Holford, 686
8: Ghost Light, Joseph O’Connor, 662
9: The Truth About You, Melissa Hill, 630
10: My Boy:The Phil Lynott Story, Phil Lynott, 619

Top Ten Dynamics
IPN is running a top ten dynamics section looking at the top ten with some data drawn out. Nothing too dramatic, but useful nonetheless.

Volume: 8,820 Units

Increase since last week: -1,607

% increase since last week: -15.41%

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Fiction: 7 titles, 6,610 units or 74.94%, RRP £7.56

Non-Fiction: 3 titles, 2,210 units or 25.06%, RRP £17.66

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Authors: 1o

Irish Authors: 7, 70%

Irish Published Books: 0, 0%

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Average RRP: £10.59

Increase in RRP since last week: £7.49

% Increase in RRP since last week: 241.68%

Data Supplied by Nielsen BookScan taken from the Irish Consumer Market week ending 19th March 2011

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