Irish Top Ten Week Ending 26/03/2011

As with last week, there is a very strong Irish representation in the top ten. Patricia Scanlan, Cathy Kelly and Joseph O’Connor’s sales combined with still healthy sales for a number of other Irish and foreign authors drove volume in the top ten higher by 30%. With O’Connor’s Ghost Light entering it’s month as the One City One Book choice, I suspect its sales will continue to hold up.

The weakness of non-fiction is reinforced by the fact that one of the two non-fiction titles in the mix is only there because of it’s heavily discounted pricing in Eason, a demonstration if you like of two features of Irish bookselling; the first, that Eason CAN move the market and the second, that large discounts shifts volume.

Given that and given the increase in RRP, these figures don’t actually say much about the health of the market, as Average Selling Price MUST be lower than the indicated RRP of £11.39.

1:Love and Marriage, Patricia Scanlan, 3,263
2: Homecoming, Cathy Kelly, 1,284
3: Ghost Light, Joseph O’Connor, 1,134
4: The Brightest Star in the Sky, Marian Keyes, 947
5: 10th Anniversary, James Patterson, 915
6: Room, Emma Donoghue, 889
7: Entertaining at Home, Rachel Allen, 873
8: The Slap, Christos Tsiolkas, 789
9: One Day, David Nicholls, 709
10: My Boy: The Philip Lynott Story, Philomena Lynott & Jackie Hayden, 666

Top Ten Dynamics
IPN is running a top ten dynamics section looking at the top ten with some data drawn out. Nothing too dramatic, but useful nonetheless.

Volume: 11,469 Units
Increase since last week: 2,649
% increase since last week: +30.3%

Fiction: 8 titles, 9,930 units or 86.58%, RRP £9.24
Non-Fiction: 2 titles, 1,539 units or 13.42%, RRP £20.00 (though we know Allen’s cookbook is retailing at €9.99 in Eason)

Authors: 11 (one book is co-authored)
Irish Authors: 8, 72.72%
Irish Published Books: 1, 10%

Average RRP: £11.39
Increase in RRP since last week: £0.80
% Increase in RRP since last week: 7.55%

Data Supplied by Nielsen BookScan taken from the Irish Consumer Market week ending 26th March 2011
In last week’s post about the Irish Top ten we stated that none of teh Top Ten has been published by an Irish publisher, in fact,  number 10 that week (as is the case this week) My Boy: The Philip Lynott Story, was published by Hot Press Books, an imprint of Hot Press Magazine, an Irish Publisher.