Irish Top Ten Week Ending 09/04/2011

After a bumper week of sales for mother’s day, it was inevitable that the top ten would see some fall back, and it did. Sales fell by just under half for the top ten titles, dramatic but not as scary as it might seem.

Strong sales still for Patricia Scanlan, Joseph O’Connor, Cathy Kelly and Christos Tsiolkas. Rachel Allen’s Entertaining at Home is selling fantastically well at 9.99 and suggests that perhaps the market is keen for bargains.

Several titles performed well and there were two Irish published titles in the top ten, a rare enough occurrence.

1: Love and Marriage, Patricia Scanlan, 1,822
2: Ghost Light, Joseph O’Connor, 1,551
3: Homecoming, Cathy Kelly, 1,105
4: The Slap, Christos Tsiolkas, 1,039
5: Entertaining at Home, Rachel Allen, 759
6: The Brightest Star In The Sky, Marian Keyes, 752
7: Room, Emma Donoghue, 732
8: My Boy:The Philip Lynott Story:Fully Updated with Remarkable New Revelations, Philomena Lynott & Jackie Hayden, 715
9: 9th Judgement, James Patterson, 685
10: Little Fighters:The Million to One Miracles, Angie Benhaffaff, 571

Top Ten Dynamics
IPN is running a top ten dynamics section looking at the top ten with some data drawn out. Nothing too dramatic, but useful nonetheless.

Volume: 9,731 Units
Increase since last week: 9,245 units
% decrease since last week: -48.72%

Fiction: 7 titles, 7,686 units or 78.98%, RRP £8.70
Non-Fiction: 3 titles, 2,045 units or 21.02%, RRP £17.66 (though we know Allen’s cookbook is retailing at €9.99 in Eason)

Authors: 11 (one book is co-authored)
Irish Authors: 9, 81.81%
Irish Published Books: 2, 20%

Average RRP: £11.39
Increase in RRP since last week: +£0.20
% Increase in RRP since last week: 1.79%*
*It is important to note that RRP does not reflect actually selling price.

Data Supplied by Nielsen BookScan taken from the Irish Consumer Market week ending 9th April 2011