Briefly Noted | Random House Buys Digital Agency With Mobile Focus
The digital agency has 70 employees and counts Disney, Mattel, Nickelodeon, Hasbro, GE, and Microsoft among its clients. Smashing Ideas will continue serving those clients, and will remain a standalone shop. “The beauty of it for us is [Bertelsmann] leaves all of their acquisition companies fairly independent. We will retain our independence as a standalone company,” he said. Jackson added that no changes to staff, office locations or management are planned as a result of the deal.
When ClickZ News asked whether Jackson anticipates tie-ins between current clients and Bertelsmann properties, he said, “It makes total sense. Its something we would love to explore.”