Briefly Noted | Publishers tap into the experience of youth

Faced with small marketing budgets, publishers are increasingly running covers past young reviewers. ”We have generally found our members are pretty savvy about the marketing aspect of covers and have definite ideas about design,” Imogen says. ”Some have become involved with particular authors via the author’s website or blog, which is rewarding for the kids and the author.”

Booksellers and librarians report that boys tend to enjoy humour, fantasy worlds and factual content, the same ground successfully mined by Andy Griffiths and the Horrible Histories series.

via Publishers tap into the experience of youth.