Easons Now Has Twenty-Five EStores

The trial phase of Eason’s new eStore feature is now finished and the company now has 25 in-store ebook and ereader sections. Several of the stores are in Northern Ireland and the rest in the Republic.

The company is currently selling four ereaders the Elonex 621EB at €99, the  iRiver Cover Story (EB05) at €129, the  iRiver Story HD (EB07) at €149 and  Sony’s Reader PRS-T1 at €149. The devices are displayed on a dedicated shelving section alongside specialized accessories and information about ebooks and how customers can buy and download ebooks.

The spread of prices put the Eason offering in a very competitive position in comparison with the Kindle which is for sale in PC World, Curry’s and Tesco (as reported on IPN last week) for between €109 and €195 depending on the model.

US aggregator, OverDrive, is supplying Easons with the content for the ebook retail side of the operation. Overdrive has been in the Irish market for some time as they supply ebooks to a number of Irish library services.

IPN spoke with Stephen Boylan of Eason and will post details of that interview and discussion of Eason’s ebook strategy next week.