Briefly Noted | Barnes & Noble, Taking On Amazon in the Fight of Its Life – NYTimes.com
ON Homer Avenue in downtown Palo Alto is a tiny, two-story building that once housed the maker of Palo Alto Bread. It was here, in March 2009, that Barnes & Noble brought a few new hires to create the Nook. Outsiders weren’t quite sure what the company was up to. The landlord figured that Mr. Lynch wanted to open a store.
What began as an almost quixotic effort to catch up with the Amazon Kindle has now grown into a 300-person operation in the heart of Silicon Valley. Mr. Lynch has hired engineers, software developers and designers, who are today spread among five low-slung buildings.