World Book Day Titles Drive Top Ten
Huge numbers of World Book Day titles sold through retailers last week driving enormous volume if not a lot of revenue through the doors. Irish publisher, The O’Brien Press squeaked into the top ten with their now annual World Book Day dual language flip book beating out Ruth Field’s Run Fat Bitch Run by 50 units!
Only Lorna Byrne managed to break through the sea of slim volumes to break into the top ten with an impressive 1,613 copies selling through. The rest of the top twenty titles featured a fair amount of YA titles too with three of Suzanne Collins’ Hunger Games trilogy books featuring.
Maureen Gaffney continued a strong sale on the back of ongoing radio and other media appearances and Cathy Kelly’s The House On Willow Street, supported this week by radio advertising performed well too.