Irish Publishing Company Secures Chinese Contract
Irish company Management Briefs has successfully negotiated a new publishing partnership with two Chinese companies as part of the Taoiseach led Enterprise Ireland Trade & Investment Mission to China. An Taoiseach, Enda Kenny TD was present during the formal signing of the contract.
Managing Director Frank Scott-Lennon signed the contract which marks a collaboration between Management Briefs and Chinese companies Enterprise Management Publishing House and Pilot Marketing Management Consulting Co Ltd in Beijing. The contract was signed on March 27 and will result in the co-publication of their book Marketing Skills which is written by Garry Hynes & Ronan Morris and should have a significant impact on sales. The book will be the first of the already internationally established Management Briefs series to be translated and distributed in the Chinese market.
Commenting on the deal Frank Scott-Lennon, Managing Director of Management Briefs and President of Publishing Ireland, said, ‘This is our first commitment to China and it is our hope and that of our International Rights Agents in China – Big Apple – that this will be the first of many more connections between Management Briefs and Chinese publishers.’
The Irish Trade and Investment Mission to China is in collaboration with Enterprise Ireland. An Taoiseach Enda Kenny T.D. is undertaking an official visit to China commencing Sunday 25th March, 2012 accompanied by Minister Richard Bruton T.D. The dates of the mission are Sunday 25th – Wednesday 28th March 2012 and will see participants attend a number of events and meetings in both Shanghai and Beijing.