Briefly Noted | Kobo And WHSmith To Launch 100 New Kobo Experiential Shops

Kobo Inc., a global leader in eReading, today announced plans to open new Kobo branded shops within 100 WHSmith High Street retail locations in 2012. This decision follows the successful trial of the ‘Kobo Centre’ in some of WHSmith’s larger stores. Across the United Kingdom, WHSmith stores will provide consumers with a signature Kobo experience that features the full range of Kobo eReading devices, including the award- winning Kobo Touch™ eReader and the family friendly Kobo Vox™ eReading tablet. Starting today, the Kobo Vox eReading tablet is available for £149.99. The Kobo Touch eReader is currently available for the special low price of £79.99 and the Kobo Wireless is £59.99 at leading WHSmith stores and online at www.whsmith.co.uk.

“We value our partnership with WHSmith and are excited to have dedicated, knowledgeable staff members who will educate WHSmith customers and introduce them to the benefits of Kobo.” said Mike Serbinis, CEO of Kobo. “We know that in partnership with WHSmith we will deliver an engaging in-store experience that will demonstrate our expertise, best-in-class design, easy user experience, and innovative product line.”

via booktrade.info – Book Trade Announcements – Kobo And WHSmith To Launch 100 New Kobo Experiential Shops.