Briefly Noted | Significant expansion for Nook as Microsoft invests $300m | The Bookseller
It has to be said that this is the kind of news that changes industries. Especially when you think about who else Microsoft is deeply embedded with (NOKIA). It could mark a new and intriguing shifting of the ground in the battle for digital book supremacy.
Microsoft has invested $300m in Barnes and Noble, forming “a new subsidiary” of the bookselling chain to include the store’s Nook, digital and college business.
The companies have announced the new “strategic partnership”, which aims to “accelerate the transition into e-reading”, today 30th April. The new part of the business, 17.6% owned by Microsoft, is being given the holding name of Newco.