Penguin Random House Will Have 22% Of Irish Market

Figures from Nielsen Bookscan make clear that the soon to be merged Penguin Random House group will have a huge share of the Irish Market.

The combined group will include the Irish imprints of the two companies, Penguin Ireland and Transworld Ireland. However Penguin, Random House and Random owned Transworld also have significant sales in Ireland.

These sales bring the combined company’s sales to just short of 22% of the Irish market according to figures for 2012 supplied to Irish Publishing News.

2010

2011

2012

Total Market Value

€147,777,020

€131,992,130

€82,511,540

Penguin/RH/Transworld

€29,838,730

€27,453,630

€18,137,860

% of total

20.19%

20.80%

21.98%

Between them the companies publish international names like Jamie Oliver, and while the Irish imprints this year alone have or will publish books by Lar Corbett, David Norris, David McWilliams, Geordan Murphy and Ross O’Carroll-Kelly as well as Amy Huberman and Emily Gillmor Murphy.

It is still unclear of Transworld Ireland and Penguin Ireland will remain as separate imprints competing for Irish writers or indeed which of the Irish heads will be senior if either will be. Given that Random House is the majority partner in the proposed merged company one might expect Eoin McHugh of Random owned Transworld Ireland to have a step ahead in that regard, but Michael McLoughlin could argue that Penguin Ireland’s Irish sales are more significant than the more recent arrival Transworld Ireland.

Questions remain too about how the move will impact the other large publishers in the Irish market like Hachette, Macmillan and HarperCollins and what will the move mean for the smaller but still large in Irish terms like Gill & Macmillan and The O’Brien Press.