Eason, Ireland’s leading retailer of books, officially unveiled an innovative new children’s experience called The Artemis Project.
The Artemis Project offers children and teens a creative environment where they can explore and interact with some of their favourite characters both old and new. According to the company the project is specifically designed to encourage children and young teens to read, discover and think.
Special features include a Mr Men wheel, a “Go Fish” wall game, a chill out area where parents can enjoy reading their favourite books with their children and a special teen zone. The teen zone provides a separate, more grown up, space with high seating and a meeting area.
Speaking about the Artemis Project at the launch today, David Field, Head of Marketing & Retail Development for Eason said ‘We are really thrilled with the outcome of this project. As part of our long term strategy we wanted to create an environment that would allow children and young adults to be excited and engaged by our products and reading. Our new concept not only delivers on being an exciting new space but tells young people and teens that Eason is the destination for all the latest trends and where you will find the next big thing on shelf before anywhere else. We are committed to creating on trend spaces that are innovative and interactive for both children and young adults in-store and on-line. Eason Dundrum is the first Eason store to host the new look destination for children – The first roll out of this new children’s is part of a major retail development strategy’
The newly designed space which spans across 130 square meters, took inspiration from some of the most recognisable and iconic children’s characters including The BFG, The Gruffalo and the Very Hungry Caterpillar and the newer additions such as Judy Moody, Skulduggery Pleasant and The Hunger Games.
Jamie Healy from Dynamo design studio said. ‘From the start, the team at Eason were sure of one thing, that reading and enjoyment were central to the design. The results are something really special. We drew inspiration from around the world to create this magical space, from the Tate Modern in London to an extraordinary school in Brooklyn. The colour palate we used is zingy, lively, fun and sure to put a smile on people’s faces – whatever the age.’
Regular author’s events will also be held at The Artemis Project with the next event on 9 November bestselling American author of young-adult novels Maggie Stiefvater will be holding an interactive evening at Artemis including a reading and book signing. Maggie will also be on hand to answers any questions from fans of her books including her latest The Scorpio Races.
The Artemis Project at Eason is now open on Level 3, Dundrum Town Centre.
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