Blackwater Press, the Folens ‘ trade publishing imprint which publishes books mostly into the Christmas market, has begun broadcasting a television campaign for this years list.
The company has five titles out for 2010 including Lorraine Keane’s Working the Red Carpet Lisa Fitzpatrick’s Lisa Fitzpatrick’s Guide to Style, and Paolo Tullio’s, Paolo Tullio Cooks Italian.
Blackwater is traditionally associated with memoirs by big GAA names and this year is no difference with Down footballing legend James McCartan Senior’s The King Of Down Football included in the campaign.
The company has also secured marketing placement for some of its titles in the Easons’ Christmas catalogue.
TV campaigns by Irish publishers are very rare with only bookseller Easons running a sustained TV campaign this Christmas season.
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