Tag Archives: Folens

TV Ads For Blackwater Press

Blackwater Press, the Folens ‘ trade publishing imprint which publishes books mostly into the Christmas market, has begun broadcasting a television campaign for this years list.

The company has five titles out for 2010 including Lorraine Keane’s Working the Red Carpet Lisa Fitzpatrick’s Lisa Fitzpatrick’s Guide to Style, and Paolo Tullio’s,  Paolo Tullio Cooks Italian.

Blackwater is traditionally associated with memoirs by big GAA names and this year is no difference with Down footballing legend James McCartan Senior’s The King Of Down Football included in the campaign.

The company has also secured marketing placement for some of its titles in the Easons’ Christmas catalogue.

TV campaigns by Irish publishers are very rare with only bookseller Easons running a sustained TV campaign this Christmas season.

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Daily Links 15/09/2010


WRITING TIPS
Two great notes on writing
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Rethinking the Publishing Company
Well worth reading this.
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Mountains to Sea Festival 2010
The folks at the Mountains To Sea festival in Dun Laoghaire deserve medals. With more kids milling about than you can shake a stick at, a bonanza of booksellers, a herd of writers and crowds of parents in fact… they probably deserve knighthoods after their last week.
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Making the grade | The Post
Long piece on Folens in the Sunday Business post, worth a read Read more…

A Flutter on the Booker
Betting on Booker, i’d put money on Emma Donoghue, I just have a feeling, course I’m sure I’ll be shown to be wrong.
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Learning what every publisher needs to know these days about direct response
Email lists, amazing tools, but hard to work properly
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Mexican Literary Magazine looking for Irish Writers
An exciting new opportunity for young Irish writers!
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Review: Room by Emma Donoghue
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Review: Derek Hill by Bruce Arnold
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Review: Pieces of my Heart By Sinead Moriarty
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The Business of Books
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Want to buy a book for €20,000? – The Irish Times – Wed, Sep 08, 2010
Nice article on rare books this is!
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Quercus in North American Joint Venture with Sterling Publishing Co., Inc.
This is an interesting deal
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Publishers, brands, and the change to b2c
Irish Publishers should read this.
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Unusual Nosh
Raven books talks odd food!
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Walsh Colour Print Launches Educational Publisher

Walsh Colour Print the Kerry-based printer has started an educational imprint. The company has started trading under the imprint Educate.ie.

Educate.ie launched with six text books and will debut an exam papers series in August.

The series features ‘detailed analysis of the examination papers and helpful hints’ and will be written by ‘teachers with concrete experience in preparing students for exams’.

Educate.ie will compete with established educational publishers Gill & Macmillan (who earlier this year acquired Carroll Education’s Primary list), Folens and CJ Fallon.

The 2009 Publishing Ireland Survey indicated that respondents in the educational book sector had revenues of €54.12 million in 2008.

Ireland's Top Ten Irish-Based Publishers

When you strip away the foreign based publishers and look at Publishers based in Ireland that is publishers whose books are listed at being published in Ireland on Nielsen the list of Ireland’s Top ten Publishers is very interesting.

Company ~ Market Share

    1) Gill & Macmillan Group ~ 14.5%
    2) Edco- The Educational Company of Ireland ~ 10.5%
    3) Penguin Ireland ~ 9.0%
    4) Folens Publishers ~ 8.1%
    5) C.J. Fallon ~ 5.3%
    6) Poolbeg Press ~ 5.3%
    7) Transworld Ireland ~ 4.9%
    8) Hachette Ireland ~ 4.7%
    9) O’Brien Press ~ 4.2%
    10) Mercier Press ~ 2.6%