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The New Hughes & Hughes Will Honour Kelloggs Storytime Vouchers

June 11, 2010 – 1:19 pm

Kellogg's SummertimeThe O’Brien Press has confirmed that those who have vouchers for their Kellogg’s Storytime books can redeem the books in the re-opened Hughes & Hughes bookstores.

The promotion had been endangered when Hughes & Hughes went into receivership in February 2010. However, five stores have re-opened under the Hughes & Hughes branding but under the ownership of Sivota, a new company backed by Bus Stop newsagents owner, Pierce Moloney.

Writing on the company blog O’Brien Press MD, Ivan O’Brien said:

we are delighted that the Hughes & Hughes shops in Santry, Ennis, Dundrum and Swords have re-opened, and they they will redeem your vouchers for books — or you can send the form, tokens and €1.50 per book to Kellogg’s Storytime Promotion, PO Box 9922, Dublin 15.

Eason now operate the former Hughes & Hughes Dublin and Cork airport stores as well as their Marine Road, Dun Laoghaire location.

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Books & Authors News Publishing

O'Brien Press Partners With Kelloggs

January 6, 2010 – 7:28 pm

In what I think is a first for an Irish Publisher (correct me if I am wrong), O’Brien Press has teamed up with Kelloggs and Hughes & Hughes:

every pack of Ireland’s Loudest Breakfast Cereal is promoting reading at the moment, with a selection of six O’Brien Press books on the front and back of the box. There is a lovely website to follow soon and an official launch at the start of February.

The offer is pretty good with Rice Crispies eaters collecting vouchers from cereal packets which:

can be redeemed against the books for a small postage and packing fee. One recession-friendly change to this pattern is that the Storytime books can also be collected directly (at no charge) from any Hughes & Hughes bookshop, where the books will be prominently displayed.

It is a great list of books too:

    Boo and Bear by Enda Wyley
    Bertie Rooster by Maddie Stewart
    Granny’s Teeth by Brianóg Brady Dawson
    Mad Grandad and the Mutant River by Oisín McGann
    Hazel Wood Girl by Judy May
    Epic by Conor Kostick

The O’Brien blog post mentions a forthcoming website so keep your eyes peeled for same.

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